Welcome to Social Hawk.
Social Hawk has been built to help busy business owners and marketing teams create an entire week’s worth of social media content in just one click. Before you generate your first posts, you’ll be guided through a simple onboarding process that helps the platform understand your business, your industry and your unique tone of voice.
Taking a few minutes to complete the onboarding will significantly improve the quality of the content Social Hawk creates for you.
Why is the onboarding process important?
The onboarding process gives Social Hawk the context it needs to create content that reflects your business.
Rather than producing generic AI-generated posts, Social Hawk learns about your company, your competitors and your communication style.
This enables the platform to create content that sounds like you and is relevant to your industry.
What information do you need to provide?
During onboarding, you’ll be asked to provide:
- Your website address.
- Three competitor website addresses.
Social Hawk uses this information to understand your business, research your market and recommend content topics that will help position you as a thought leader within your industry.
What is the Lexicon Voice Print?
One of the most important parts of the onboarding process is creating your Lexicon Voice Print.
Although it sounds technical, it’s very straightforward.
You’ll simply be asked to record a few sentences about your business using your own natural speaking voice.
The platform provides prompts to help you through the process.
Don’t worry if you make mistakes or need to pause whilst recording.
The purpose of the Lexicon Voice Print is not to produce a perfect recording. It’s designed to help Social Hawk understand your natural tone of voice so it can create content that sounds like you.
Does Social Hawk need access to my website or social media accounts?
No.
Social Hawk automatically crawls your website and publicly available social media content.
You do not need to provide access to your website or connect your social media accounts for the platform to begin learning about your business.
Once your business has been analysed, Social Hawk recommends suitable content topics and can generate an entire week’s worth of social media content in a single click.
What are Social Hawk Coins?
Each time you use Social Hawk, you’ll earn Social Hawk Coins.
These coins allow you to unlock additional areas of the platform and gain access to Knowledge Keys, which are designed to help you develop your social media and marketing knowledge over time.
The more you use the platform, the more learning opportunities become available.
Will my content sound like AI?
No.
At Social Hawk, we’re passionate about creating social media content that stops the scroll, builds authority and strengthens your brand.
The platform has been designed to avoid generic AI phrasing and AI slop.
Instead, every post is generated to reflect your business and emulate your own natural tone of voice, helping your content feel authentic and engaging.
What happens after onboarding?
Once you’ve completed the onboarding process, you’ll be taken to the Social Hawk home screen.
From here, you’ll be able to:
- Create social media content.
- View your previous content.
- Access the Ideas Folder.
- Explore the other AI Allies.
You’ll also see the other modules available within the Growth Gorilla platform, including:
- Blog Beaver.
- Insight Owl.
- Growth Gorilla.
Upgrading to the full Growth Gorilla platform gives you access to all four AI Allies working together.
How do you capture ideas for future posts?
At any time, you can save ideas for future content by opening the main menu and selecting Ideas Folder, followed by Social Inspiration.
From here, you can save ideas using:
- Text.
- Voice notes.
- Images.
- PDF documents.
- Microsoft Word documents.
These ideas are stored and can be used later when generating social media content, helping you capture inspiration whenever it happens.
How do you create your first content?
From the home screen, click the large yellow Create Content button.
You’ll then be presented with three options:
- Create Posts For Me.
- Make an Announcement.
- Custom Post Builder.
Each option has been designed for a different style of content creation.
Which content option should you choose?
If you’re a busy business owner who wants to generate an entire week’s worth of social media content in one click, select Create Posts For Me.
Social Hawk will automatically plan your week’s content based on your Brand Profile, competitors and recommended social media platforms.
If you’re a social media manager or marketing executive who wants complete control over every post, select Custom Post Builder.
This option allows you to choose the platforms, content formats, topics and posting schedule yourself.
If you simply need to create one individual post, choose Make an Announcement.
This option is perfect for company news, product launches, office openings, staff announcements or any other one-off social media update.