Social Hawk is designed to create highly personalised social media content for a single brand.
During the onboarding process, the platform learns about your business, analyses your competitors and creates a unique tone of voice profile. This enables Social Hawk to produce content that reflects your brand and sounds like it was written by you.
Why is Social Hawk designed for one brand?
Social Hawk is built around your founder and brand tone of voice.
Everything from your Brand Profile and competitor analysis to your Lexicon Voice Print is tailored specifically to one organisation.
Keeping each account focused on a single brand ensures that every piece of content remains consistent, authentic and relevant.
What if I manage more than one organisation?
If you create content for multiple businesses, the recommended approach is to create a separate Social Hawk account for each brand.
This allows each organisation to have its own:
- Brand Profile.
- Competitor analysis.
- Tone of voice.
- Content history.
- Ideas Folder.
This ensures the content generated is unique to each business and maintains a consistent brand identity.
Can I use one account for several brands?
It’s possible, but it isn’t considered best practice.
Mixing multiple brands within a single Social Hawk account can confuse the platform and reduce the consistency of the content it generates.
For the best results, each organisation should have its own dedicated Social Hawk account.