Social Hawk was built for busy business owners who want to create an entire week’s worth of social media content in one click.
Rather than spending hours planning what to post each day, Social Hawk researches your business, analyses your competitors and builds a complete weekly content plan for you. In around one minute, you’ll have posts, carousels and video scripts ready to publish across your social media channels.
How do you start creating social media content?
To begin, log into Social Hawk and click the large yellow Create Content button.
You’ll then be presented with three options:
- Create Posts For Me
- Make an Announcement
- Custom Post Builder
Each option has been designed for a different type of content creation.
What does “Create Posts For Me” do?
Create Posts For Me is the quickest and easiest way to generate a week’s worth of social media content.
Simply select this option and Social Hawk will begin planning your week’s content automatically.
It will:
- Read your Brand Profile.
- Review your previous content.
- Analyse your competitors.
- Select suitable topics for the week.
- Recommend the most appropriate social media platforms.
The result is a balanced content plan designed specifically for your business.
What does “Make an Announcement” do?
The Make an Announcement option is designed for one-off posts.
Use this whenever you need to communicate a specific event or piece of news.
For example:
- Opening a new office.
- Welcoming a new member of staff.
- Promoting an event.
- Sharing company news.
- Celebrating a business milestone.
This option creates a single post tailored to one specific social media platform.
When should you use the Custom Post Builder?
The Custom Post Builder gives you complete control over your content plan.
Use this option if you want to:
- Create a single post.
- Create several posts.
- Build up to one week’s worth of content.
- Select specific social media platforms.
- Decide exactly how many posts you need.
For example, if you wanted to create two LinkedIn posts every day for seven days, this is the option to use.
Unlike the automatic planner, the Custom Post Builder allows you to tailor content for a specific platform.
What happens when Social Hawk creates your weekly plan?
After clicking Create Posts For Me, Social Hawk begins researching your business.
It reviews your Brand Profile, analyses your competitors and selects topics that are most relevant to your audience.
The platform then recommends a mixture of content across the social media channels most suited to your business, including:
- X
- TikTok
The weekly plan includes a combination of:
- Standard social posts
- Carousels
- Video scripts
Video scripts can then be imported into AI video creation tools such as Synthesia or Captions AI to quickly create professional social media videos.
How many posts can Social Hawk create?
Every Social Hawk subscription includes 60 content credits per month.
This is equivalent to approximately two pieces of social content every day across your social media channels.
By default, Social Hawk recommends a balanced weekly schedule, including:
- Three LinkedIn posts.
- Three Instagram posts.
- Three Facebook posts.
- Two X posts.
- A selection of video scripts suitable for TikTok, YouTube and social media reels.
The platform automatically recommends the most appropriate mix of content based on current best practice.
Can you edit your content before generating it?
Yes.
Once your weekly plan has been created, you can either generate everything immediately or customise individual posts first.
Simply click on any post within the plan to edit it.
You can change:
- The social media platform.
- The content format.
- The post length.
- The topic.
This gives you complete flexibility before generating your final content.
Can you change the platform?
Yes.
Changing the platform tells Social Hawk to rewrite the content specifically for that social media channel.
Each platform has its own preferred writing style and content structure, so Social Hawk automatically adapts the post to suit the audience.
Can you change the content format?
Yes.
You can switch between different content formats, including:
- Standard social posts.
- Carousel posts.
- Video scripts.
This allows you to reuse the same topic in different ways across multiple platforms.
Can you change the post length?
Yes.
You can select from three different content lengths:
- Short, approximately 150 words.
- Medium, approximately 300 words.
- Long, approximately 1,300 words.
By default, Social Hawk automatically selects the most appropriate length for each platform, so in most cases no changes are required.
Can you change the topic?
Yes.
Under the Topics section, you can select from a range of recommended content themes.
These include:
- Holidays and Awareness Days.
- Thought Leadership.
- Industry Trends.
- How-To Content.
- Promotional Content.
- Articles written in Blog Beaver.
- Content saved within your Ideas folder.
This allows you to tailor your content plan to your marketing priorities.
How do you generate your content?
Once you’re happy with your weekly plan, click Save if you’ve made any edits.
Then click the large yellow Generate Content button at the bottom of the page.
Social Hawk will create your entire week’s content in approximately one minute.
How do you share your completed content?
Once your content has been generated, you have two options.
You can email the content plan to yourself by clicking the large yellow button at the bottom of the page.
Alternatively, you can click Share Posts.
The Share Posts feature is particularly useful when you need approval from a colleague, manager or client.
It removes the Social Hawk branding, allowing you to send clean, professional content for review before publishing.
How do you publish your posts?
Publishing is simple.
Copy the text and accompanying images directly from Social Hawk and paste them into the relevant social media platform.
You remain in complete control of when and where each post is published.
Where is your content stored?
Every content plan you create is automatically saved within the History tab on the homepage.
Social Hawk uses this history to understand what has already been created and to avoid recommending the same topics repeatedly.
This helps ensure your social media remains fresh, varied and engaging week after week.