Every Social Hawk subscription includes 60 content credits per month.
This equates to an average of two social media posts per day, although you’re free to use your credits however you like. Whether you want to generate content a week at a time or create dozens of posts in a single session, your credits can be used in whatever way best suits your marketing plan.
How do Social Hawk content credits work?
Social Hawk allocates 60 content credits every month to your account.
You are not restricted to generating two posts each day.
For example, you could:
- Create 60 posts in one day.
- Generate one week’s content at a time.
- Create posts only when you need them.
- Spread your credits evenly throughout the month.
The choice is entirely yours.
How do you start creating content?
From the Social Hawk homepage, click the large yellow Create Content button.
You’ll then be presented with three options:
- Create Posts For Me.
- Make an Announcement.
- Custom Post Builder.
Each option is designed for a different way of creating content.
When should you use Create Posts For Me?
Create Posts For Me is the quickest way to generate a full week’s worth of social media content.
This option is ideal for busy business owners who simply want Social Hawk to plan and create seven days of content automatically.
The platform will:
- Read your Brand Profile.
- Analyse your competitors.
- Select suitable content topics.
- Recommend the best platforms.
- Build a balanced weekly content plan.
Once you’re happy with the plan, simply click Generate Content.
When should you use Make an Announcement?
The Make an Announcement option is designed for creating a single post.
It’s perfect for occasions such as:
- Office openings.
- Company news.
- Staff announcements.
- Product launches.
- Events.
- Business milestones.
The content is tailored specifically for the social media platform you select.
When should you use the Custom Post Builder?
The Custom Post Builder is designed for marketing managers and social media professionals who want complete control over every post.
This option allows you to customise every aspect of your content before it’s generated.
How many days of content can you create?
Within the Custom Post Builder you’ll find a slider that allows you to choose how much content you’d like to generate.
You can select anything from:
- One day’s content.
- Up to one full week’s content.
This gives you complete flexibility depending on your content requirements.
Can you choose different social media platforms?
Yes.
For every post you create, you can select the platform you want Social Hawk to write for.
This allows you to tailor content for channels such as:
- LinkedIn.
- Facebook.
- Instagram.
- X.
Each post is written specifically for the platform you’ve selected.
Can you choose different content formats?
Yes.
Social Hawk allows you to generate several different types of content.
You can choose between:
- Standard posts.
- Carousel posts.
- Video scripts.
This makes it easy to build a varied social media calendar.
Can you change the length of each post?
Yes.
You can choose from three content lengths:
- Small – approximately 50 to 150 words.
- Medium – approximately 150 to 300 words.
- Long – approximately 500 to 1,300 words.
By default, Social Hawk recommends the most appropriate length for each social media platform, but you can change this whenever required.
Which content topics can you choose?
Social Hawk provides a range of topic categories to help keep your social media fresh and engaging.
These include:
- Holidays and Awareness Days.
- Thought Leadership.
- Industry Trends.
- How-To Content.
- Promotional Blog Content.
- Ideas Folder.
Each topic generates content tailored to your business and industry.
What are Holidays and Awareness Days?
Selecting Holidays and Awareness Days displays upcoming national and international awareness events.
Choose the celebrations that are most relevant to your business and Social Hawk will automatically create content around those dates.
What is Thought Leadership content?
The Thought Leadership option generates four content ideas designed to position you as an expert within your industry.
These posts help build credibility and demonstrate your expertise to your audience.
What is Industry Trends?
The Industry Trends option creates four content ideas based on current developments within your sector.
These posts help keep your social media relevant by discussing topics your audience is already interested in.
What is How-To Content?
The How-To Content option generates four educational, step-by-step posts related to your industry.
This type of content is designed to provide value to your audience whilst demonstrating your knowledge and expertise.
What is Promotional Blog Content?
If you use Blog Beaver, Social Hawk can promote the articles you’ve already created.
Selecting Promotional Blog Content gives you access to your Blog Beaver articles, allowing Social Hawk to create engaging social posts that encourage readers to visit your website.
You can also upload blog articles from your own website into the Ideas Folder and use those as the basis for promotional content.
What is the Ideas Folder?
The Ideas Folder allows you to capture inspiration throughout the week and reuse it later when creating content.
Simply open the main menu, select Ideas Folder, then click Social Inspiration to save ideas as they happen.
When you’re creating content, choose Ideas Folder from the Topics section to include those saved ideas in your next social media posts.
This ensures your content remains relevant, personal and based on real ideas from your business.