The Custom Post Builder gives you complete control over your social media content.
Unlike Create Posts For Me, which automatically plans your week’s content, the Custom Post Builder allows you to decide exactly what content is created, which platforms it’s written for and how each post is structured. It’s the ideal option for marketing managers, social media executives and businesses that want a bespoke content plan.
How do you access the Custom Post Builder?
From the Social Hawk home screen, click the large Create Content button.
You’ll then be presented with three options:
- Create Posts For Me.
- Make an Announcement.
- Custom Post Builder.
Select Custom Post Builder to begin creating your own content plan.
How many days of content can you create?
The first step is choosing how much content you’d like to generate.
Use the slider to select anything from:
- One day’s content.
- Up to one full week’s content.
If you’ve previously used the Custom Post Builder, you also have the option to reuse your previous settings, making it even quicker to create recurring content plans.
How many posts can you create?
Social Hawk is designed to generate approximately two posts per day using your monthly allocation of 60 content credits.
If you require additional content, you can purchase more post credits at any time through the subscription settings within the main menu.
What does “Unallocated” mean?
After selecting the number of days, you’ll see a series of boxes labelled Unallocated.
Each box represents a single social media post.
Click on an Unallocated box to begin configuring that individual piece of content.
How do you choose the social media platform?
The first option is Platform.
Choose the platform you’d like the content to be written for.
Available platforms include:
- LinkedIn.
- Instagram.
- Facebook.
- X (formerly Twitter).
- TikTok.
Social Hawk will tailor the content specifically for the platform you select.
How do you choose the content format?
Next, choose the format of the content.
You can select from:
- Post.
- Carousel.
- Video Script.
This allows you to create a varied mix of content throughout the week.
How do you choose the post length?
You can choose from three content lengths:
- Small – approximately 50 to 150 words.
- Medium – approximately 150 to 300 words.
- Long – approximately 500 to 1,300 words.
Longer-form content is generally better suited to platforms such as LinkedIn, whilst shorter content is often more appropriate for Instagram.
How do you choose the topic?
The Topics section allows you to decide what each post will be about.
There are six core content categories available.
1. Holidays and Awareness Days
This option presents upcoming national holidays and awareness days that are relevant during the period you’re creating content for.
Aligning your posts with these events can help increase visibility and engagement.
2. Thought Leadership
Thought Leadership generates four content ideas designed to position you as an authority within your industry.
These posts help demonstrate your expertise and build trust with your audience.
3. Industry Trends
Industry Trends provides four current topics that are happening within your sector.
These ideas are designed to help you comment on relevant developments and keep your content fresh.
4. How-To Content
How-To Content generates educational tips, hints and practical advice for your audience.
This type of content is designed to provide value whilst increasing the likelihood of your posts appearing within people’s social media feeds.
5. Promote Blog Content
If you use Blog Beaver, this option allows you to promote the blogs you’ve already created.
You can also use blog content from your own website, helping you drive more traffic from your social media channels back to your website.
6. Ideas Folder
The Ideas Folder gives you access to ideas you’ve collected throughout the week.
By opening the main menu and selecting Ideas Folder followed by Social Inspiration, you can save ideas using:
- Text.
- Voice notes.
- PDF documents.
- Images.
- Other supported files.
These ideas can then be selected within the Custom Post Builder and transformed into unique social media content.
How do you generate your content?
Once you’ve allocated every post and selected the appropriate settings, click Save.
You can then generate all of the content you’ve configured with a single click.
Social Hawk will create the posts, images and video scripts based on your selections.
How do you share your content?
After your content has been generated, you can click Share Posts to create a unique share link.
This removes the Social Hawk branding, making it ideal for sending content to colleagues, clients or managers for approval before publishing.
How do you publish your posts?
When you’re ready to publish, simply copy the text and images directly from Social Hawk into your preferred social media scheduling tool or post them manually to your chosen platforms.
Everything is prepared and ready for you, helping you spend less time creating content and more time engaging with your audience.